Sara Willimon

• Responsible for B2C and B2B email clients totaling more than $350k in annual revenue
• Manage project timelines and prioritize competing priorities across clients
• Compile multi-channel campaign reports with actionable insights
• Manage digital designer and coordinator team members
• Present internal educational sessions, client reports, and new business proposals

• Promoted from Email Marketing Specialist to Email Marketing Strategist
• Provided email marketing support for eight internal departments
• Helped carry out a migration from BlueHornet to Adobe Campaign
• Presented regular performance reports and optimization opportunities
• Educated non-marketing users and stakeholders on email best practices
• Managed 500+ message/year email marketing program

• Promoted from Direct Marketing Coordinator to Relationship Marketing Strategist
• Provided email marketing support for eight internal departments
• Helped carry out a migration from BlueHornet to Adobe Campaign
• Presented regular performance reports and optimization opportunities
• Educated non-marketing users and stakeholders on email best practices
• Managed 500+ message/year email marketing program

• Created marketing collateral for a family of four non-profit organizations
• Contributed to the planning and execution of fundraising and trade show events 
• Setup and maintained donor database in Giveworks
• Completed email marketing, social media, and website projects
• Provided PR support including writing and submitting press releases

• Assist with setting up poll location, welcoming and verifying voters, assisting voters, and closing polling location in compliance with set regulations

• Served two Board Terms, including navigating the peak of the pandemic
• Managed website, social media, and external communications
• Co-chaired fundraising event committee responsible for providing the annual operational budget
• Mentored and planned training for a new member class of 6 women 
• Recipient of Rising Star and Unforgettable Spirit awards
• Volunteered with a variety of community partners

• Created website for newly-formed non-profit

• Attended meetings and discussions with the goal of improved email experience for all stakeholders

Litmus

Certified Email Designer/Developer, November 2022

Dotdigital

Certified User, April 2023

Kansas State University

Bachelor of Science in Family Studies and Human Services, December 2010

Certificate of Conflict Resolution, May 2010

Major GPA: 4.0 Overall GPA 3.9